Tuesday, October 26, 2010

Buy Vintage, Stay...Wealthy?

A recent Yahoo headline article listed the top five reasons wealthy people stay wealthy. Reason number five? Wealthy people pay less than they have to for things they want. An obvious answer, but interestingly enough the article gave buying pre-owned vintage couture clothing as the example of how wealthy women save money—many women who have the money to pay retail prices for luxury designer fashion choose instead to save money by buying vintage and pre-owned pieces.

And when you think about it, does it really matter if the piece is pre-owned—worn once or twice if at all? To some it matters, but the reality is that with some of the big retailers you never really know if you’re buying a “new” piece from them anyway. These retailers take back anything for returns, re-tag the item if it looks like it’s still in halfway decent shape, and stick it back on the sales floor as though it had been there the entire time. Meanwhile, the piece had actually been worn out on the dance floor, at the restaurant, at the gala…because let’s face it, unfortunately we all know at least one of those women—women who unethically buy high-end clothes, wear them, then return them, only to complete the cycle all over again. And who wants to be paying retail prices for someone else’s returns???

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